Fall - Winter '16 & Spring - Summer ‘18 Editorial content

At Calvin Klein's E-Commerce & Marketing departments my role is to strategise, brief and, together with the internal agency, manage the shoots for the website's editorial content.

To achieve this objective I worked closely with company stakeholders throughout the process, to understand the needs from all the departments. 

Retail, Merchandising, Marketing and Global are the main departments I needed to involve from the beginning, together with Visual Merchandising in order to be aligned from a brand point of view. 

Once all the different objectives are gathered, and agreed with all stakeholders, I work on a brief for the internal agency. Planning all content needed, time plans and assets to be delivered. 

I worked closely with the agency to come up with creative ideas and solutions that CK needed. 

The Gift Edit

'The Gift Edit' is one of the big campaigns of the year for CK. The objective is to have a website with some curated content, that will be pushed at the end of year holiday season. 

My role in this campaign was to agree with all stakeholders the objectives, products to be pushed, and create a release strategy. 

Once the main goals and objectives were agreed and cleared, I worked closely with the agency to develop the website. A sophisticated paralax animated experience, where the user could navigate by scrolling down. The visitor could then see the looks and products we had prepared and shot in CK Amsterdam studio. 

Marketing

Another freelance assignment from CK, was working with the Marketing department. During this time I was the main manager for all the digital content created. From social media deliverables to editorial content, I worked closely with the creative team to execute all deliverables. My main duties were, organisation of the agencies weekly work resources, main contact with the client and stakeholders, and I was also in charge of the final delivery of the projects.