We collaborated with North Kingdom Stockholm, one of the most respected agencies in the Scandinavian market. Together, we created the 'Lane Changers Club,' a new digital cultural arm of the Need for Speed franchise, focused on the game's impact on fashion, gaming, cars, and music.

Alongside EA, we designed the web experience that manifested as a digital hub. Each week, users could find NFS activations with music, fashion labels, and game updates.

My role and responsibilities included leading a team of creatives, UX designers, and developers from the initial client brief until delivery, creating contracts and managing third-party vendors, managing client stakeholders, and defining the work process.