Complete redesign of Ted Baker´s online experience, using a responsive web design approach. The site balances e-commerce best practices and Ted Baker unique personality.

POKE was responsible for the redesign and content and software solution provider Neoworks then implemented the new site based on the Hybris commerce suite. 

A toolkit was also developed with 27 different templates. This way the site can easily adapt to the different seasons. 

My role: Digital producer

- Responsible of the project documentation. Statement of work, budgets and detailed timings with all the phases for a six months production project. 

- Management and organization of the weekly face to face presentations in Ted Baker offices.

- Main point of contact and weekly catch ups with Neoworks, the company responsible for the  development of the website. 

- Management of resources and recruit of freelancers when needed. 

- Financial management.

- Management of the processes using JIRA and Basecamp. 

Link to the project

Link to the agency POKE

December 2013