I freelanced for Tommy Hilfiger's digital marketing team for four months. During this time I worked on two main projects: 

Hilfiger denim - Conversation with influencers

This was a campaign for the Hilfiger Denim label. The objective was to advertise and show the new products in the collection. 

The way to do it?: We approached social media influencers to release products on their channels, and to ask fashion questions to their audience under the hashtag #THdenim. The results and top answers would automatically be published on the Tommy Hilfiger denim website.  The influencers we worked with were Linda Tol, Andreas Wijk , Alexis Ren and Jay Alvarrez. Every two weeks they would share a new campaign image in their instagram and facebook pages, and engage their followers with a question. For example, "This new t-shirt, for school or for the club?". The idea was to engage users into a conversation over a three month period. 

My role in the team was as the main digital marketing producer. Working closely with PR and our development team, I managed a team that designed and developed the website, and the influencer post copy & questions. 

Rafa Nadal

The objective of the campaign I worked on for two months, was the announcement event of the new Tommy Hilfiger brand ambassador: Tennis player Rafa Nadal. 

The whole project was built around a tennis match event between Nadal and some celebrieties, in the center of NY. Working together with events team, PR, retail, marketing and E-Commerce, we came up with the idea, strategy and event mechanics.