Random is an experience design studio creating interactive experiences for companies such as Nike, Raf Simons and Tommy Hilfiger. 

The studio hired me for the planning and production of an innovative project for Tommy Hilfiger, ‘Store of the Future’. 

The assignment was to create an extension of the physical store by connecting Regent St. physical store with the e-com site.

We’ve built 4 interactive experiences, distributed in several screens across Regent St. store.

1. Endless Aisle: This experience allows the customer to scan through images of all accessories and shoes for men and women.

2. Looks Column: 2-meter high screens display the most recent campaign looks of the brand. Tapping on hotspots shows product details, swapping with the fingers displays new looks.

3. Denim Fit Guide: The place where to learn about the range of denim fits. With illustrative videos and a quiz to help finding the perfect fit.

4. Digital Table: This screen contains editorial content with the latest news updates by the brand, and social media integration.