Freelance · Barcelona/Amsterdam · Available for new projects
Project Director / Executive Producer
I lead interdisciplinary teams from first brief to launch, delivering digital experiences, campaigns and in-store installations for brands like EA, adidas, Tommy Hilfiger, Calvin Klein and Google. I’ve worked with global corporations and small creative studios alike, managing teams, stakeholders and budgets along the way. Whether the team sits in one room or across four countries, my job is getting people to work together and to pull in the same direction.
Brands and studios I've worked with
EA · adidas · Random Studio · Tommy Hilfiger · Calvin Klein · Google · SkyShowtime · North Kingdom · POKE · Jam3 · Nike · B-Reel
Selected work
SkyShowtime · CREATIVE SERVICES
SkyShowtime — Yellowstone Saga & more
The launch of some of Taylor Sheridan’s most iconic series on the SkyShowtime streaming platform.
EA · North Kingdom
EA Need for Speed Unbound — Lane Changers Club
A weekly digital hub where the game met fashion, music and car culture.
adidas · Digital Creative Services
adidas — Tennis, Basketball, Swim & Terrex
Eight digital campaigns, from Wimbledon and Roland Garros to Harden Vol. 2.
Tommy Hilfiger · Random Studio
Tommy Hilfiger — Store of the Future
Four interactive in-store experiences linking the Regent Street flagship with e-commerce.
adidas · JAM3
adidas × Allbirds — Futurecraft.Footprint
A social-first launch for their lowest-carbon shoe, which sold out in a week.
Calvin Klein · CREATIVE SERVICES
Calvin Klein — Editorial & E-Com Content
Seasonal editorial shoots and a holiday gifting experience.
Archive
Tommy Hilfiger — #THdenim & Rafa Nadal
Tommy Hilfiger · Influencer campaign, website experience & event
Topman — Personal Shopping
rehabstudio · Web & in-store experience
Google — Creative Lab projects & prototypes
Toaster · AR Prototypes
Google Ideas — Conflict in a Connected World
Toaster · WebGL installation
Ted Baker — E-commerce redesign
POKE · Re-Brand & E-commerce site
LCD Soundsystem — Shut Up and Play the Hits
POKE · Prototype & street event
YCO — Yacht holidays website
POKE · Website experience
How I work
Born in Barcelona, I spent over a decade producing in Stockholm, London and Amsterdam with studios and companies like POKE, rehabstudio, Jam3, North Kingdom, Random Studio, Calvin Kelin, adidas and Tommy Hilfiger. Today I work from Barcelona with teams across Europe and rest of the world.
01
From brief to launch
Scoping, statements of work, budgets and timelines — then steering production through delivery and QA.
02
Teams and vendors
Leading creatives, UX, designers and developers — in-house, distributed or freelance — and managing third-party contracts.
03
Clients and stakeholders
Day-to-day client contact and alignment across marketing, retail, e-commerce and PR.